Commerce

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MARKETING CONCEPT

MARKETING CONCEPT  This is a principle which states that a business merely exists to satisfy the needs (and wants) of its customers. Therefore all marketing activities are geared towards (or aimed at) identifying the needs of consumers, designing and producing goods to satisfy these needs while at the same time meeting the goals of the […]

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INTRODUCTION TO MARKETING

INTRODUCTION TO MARKETING Marketing may be defined as the process of assessing consumer needs, wants, preferences and demands; designing and producing goods and services that will satisfy such wants and moving such goods and services to the final consumer at a profit to an organisation. It encompasses several key elements of the marketing process. Here’s

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