ADVERTISING

Advertising is widely used to promote a product or a service.  Value-added agriculture is no exception.  In fact, value-added agriculture provides some unique advertising opportunities and challenges. Advertising is controlled communication about a product.

Definition of Product Advertising

Product advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product.

Advertisement usually requires payment to a communication channel. The general objective is to increase brand awareness or to demonstrate the differences between product and competing products in order to sell them.

Distribution Channels

Product advertisement can be done through numerous

communication channels. Some common channels are

listed here:

Television

Radio

Print (newspapers and magazines)

Mail (flyers, circulars, coupons)

Websites

Social media

Signs and billboards

 

See also

BRANDING

PACKAGING

ANIMAL DISEASE

FARM MANAGER

MANAGEMENT OR ENTREPRENEUR

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