Consumer Awareness

By the end of the lesson you should be able to define the terms consumer, goods, services and consumer education..

Sources of consumer awareness

Information on products and services can be obtained from various sources and also through various methods.

A consumer gets information from the following sources:

Informative

This type of advertising only informs the consumer of what products or services are available.

It may also enlighten consumers about new uses of products that they already know of.

Persuasive

This type of advertisement convinces the consumers to buy a particular good or service other than the one they are used to.

It tells the consumers that they really need the good or service and that they should buy it.

Competitive

This type of advertisement is common where two competitors are selling the same good or service.

It emphasizes that the goods or services of a particular company are of better quality than similar ones from another company.