Marketing (School)

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MARKETING SSS 3 FOR SCHEME OF WORK

MARKETING SS 3- FIRST TERM International Marketing – Meaning and Reasons for International Marketing – Organizing for International Marketing Application of Information and Communication Technology (ICT) in International Marketing MARKETING SS 3- SECOND TERM Entrepreneurship in Marketing – Planning for a Personal Marketing Outlet – Purchase, supplies and Merchandising of goods and Services Projects MARKETING […]

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MARKETING SS 2 SCHEME OF WORK

MARKETING SS 2- FIRST TERM Distribution – Meaning – Types of Distribution – Channels of Distribution – Factors that Influence the Choice of Distribution Channels – Benefits of Intermediaries Transportation – Meaning – Importance of Transportation in Marketing – Major Modes of Transportation – Factors Affecting the Choice of Transportation – Main Documents Used in

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INTRODUCTION TO MARKETING

INTRODUCTION TO MARKETING Marketing may be defined as the process of assessing consumer needs, wants, preferences and demands; designing and producing goods and services that will satisfy such wants and moving such goods and services to the final consumer at a profit to an organisation. It encompasses several key elements of the marketing process. Here’s

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