DIRECT ADVERTISEMENT
Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.
INDIRECT ADVERTISEMENT
Advertising that does not directly promote a product or service but makes people aware of it by indirect means, such as sponsorship or product placement.
Indirect advertising occurs when a business chooses not to simply promote a product, but instead works to establish a relationship with the people who read, hear and see the advertising.
Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product.
See also