Export promotion is are government policy measure which encourages export activities at all levels.
Export promotion starts with the production of the export product and ends with the consumption of such product outside the country. It involves the following:
- Identification of the country’s export resources or potential, such as in agriculture.
- Exploitation of the export resource.
- Development of these export resources.
- Provision of infrastructure or facilities that aid production, exploitation and marketing of these export resources.
Objectives of export promotion in international marketing
The basic objectives of export promotion measures include:
- To promote the development of export-related industries in Nigeria.
- To promote the development and diversification of Nigeria’s export trade.
- To promote the implementation of the export policy and programmes of the Nigerian government.
4. To coordinate and monitor export production activities in Nigeria. - To collect and disseminate to local manufacturers any information on products available for export.
- To engage in export promotion services.
- To administer grants and other benefits related to export promotion and development.
- To maintain adequate and effective representation of another country.
- To provide technical assistance to local exporters
- To organise and plan the participation of Nigeria in international trade fairs and exhibitions in other countries.
Example of a Nigerian export product
Exports from Nigeria could include oil and non-oil products. There are several items and produce that can be exported. Some of the following include:
- Cassava flour
- Cotton
- Snail
- Ginger
- Pure honey
- Shrimps and prawns
- Sesame seed
- Leather and footwear
- palm kernel oil
- Charcoal
- cashew nuts
- Cocoa butter
- Shea butter
- Chili pepper
- plantain
- Zobo leaf
- Garlic
- Rubber
- Coconuts
- kolanuts
- Timber (Gmelina)
- Palm oil
- Ground nut
- Walnut.
See also:
BEST EXPORT PROMOTION IN AGRICULTURE