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Definition of Contract A Contract is an agreement between two or more parties which creates legal rights and obligations as between the parties involved. Parties to a Contract: This is the identity given to the persons who have made an agreement that is recognized by law as a valid contract E.g. Landlord and Tenant […]
Formal and Informal Contract Formal contract are normally written contracts. They are usually effected by affixing a seal on a written agreement or document. Informal or simple contracts are contracts whether written or oral, which are not under seal. Oral or Written Contract Oral contracts are contract entered into by the use of spoken […]
Public relation is the image building done by an organization to give the public favourable impression about its aims and policies. FUNCTIONS OR IMPORTANCE OF PUBLIC RELATIONS It ensures the maintenance of a favourable relationship between an organisation and the general public It helps to increase the goodwill of a company or business It […]
Customers’ services are services rendered free of charge by the seller to his customers in order to convince them to buy or to retain their patronage. Customer services can be divided into two categories. They are: Pre-sales services After sales services Pre-Sales Services: These are services provided to the customers before the goods are […]
MARKETING CONCEPT This is a principle which states that a business merely exists to satisfy the needs (and wants) of its customers. Therefore all marketing activities are geared towards (or aimed at) identifying the needs of consumers, designing and producing goods to satisfy these needs while at the same time meeting the goals of the […]
INTRODUCTION TO MARKETING Marketing may be defined as the process of assessing consumer needs, wants, preferences and demands; designing and producing goods and services that will satisfy such wants and moving such goods and services to the final consumer at a profit to an organisation. It encompasses several key elements of the marketing process. Here’s […]
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