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Marketing may be defined as the process of assessing consumer needs, wants, preferences and demand; designing and producing goods and services that will satisfy such wants and moving such gods and services to the final consumer at a profit to an organisation. Importance of Marketing to the Economy It encourages mass- production which leads to […]
MEANING OF MARKETING OF ART WORKS Marketing of art works is the process of promoting and creating awareness of works of art to the public. The basic intention of the artist marketing his or her art works is to promote sale. The viewer tends to view, appreciate and buy the art works. OUTLETS FOR […]
MARKETING SS 3- FIRST TERM International Marketing – Meaning and Reasons for International Marketing – Organizing for International Marketing Application of Information and Communication Technology (ICT) in International Marketing MARKETING SS 3- SECOND TERM Entrepreneurship in Marketing – Planning for a Personal Marketing Outlet – Purchase, supplies and Merchandising of goods and Services Projects MARKETING […]
MARKETING SS 2- FIRST TERM Distribution – Meaning – Types of Distribution – Channels of Distribution – Factors that Influence the Choice of Distribution Channels – Benefits of Intermediaries Transportation – Meaning – Importance of Transportation in Marketing – Major Modes of Transportation – Factors Affecting the Choice of Transportation – Main Documents Used in […]
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MARKETING CONCEPT This is a principle which states that a business merely exists to satisfy the needs (and wants) of its customers. Therefore all marketing activities are geared towards (or aimed at) identifying the needs of consumers, designing and producing goods to satisfy these needs while at the same time meeting the goals of the […]
INTRODUCTION TO MARKETING Marketing may be defined as the process of assessing consumer needs, wants, preferences and demands; designing and producing goods and services that will satisfy such wants and moving such goods and services to the final consumer at a profit to an organisation. It encompasses several key elements of the marketing process. Here’s […]
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